Totem Paul
Branding
Product Design
Illustration
Objective
To produce a self-promotional piece that acts as an introduction to future employees and/or clients.
Challenge
-
Explore alternative means of expressing my strengths, design ethos, professional ability, imagination and creativity.
-
Devise an approach that is a fun, exciting and a unique experience for the recipient.
Outcome
The decision to produce a designer totem toy (apart from being fun, exciting and super cool!!) was in order to present me as a creative brand. Each "Spirit Animal” focuses on a particular aspect of my personality documented on the illustrated cards, which also act as business cards. The tangible nature of the design means that the recipient is immediately hands-on, with the aim to evoke memories of play and discovery helping form a lasting impression.
MORE!
Show More
{"items":["0a2da501-2ada-433e-ada7-1a8a57873d2c","5a71b92c-ddba-4f33-91bd-c3837f158574","f9fbce44-66c4-4075-b108-2feb73b04d8a","eeddf2f8-aced-42b8-b951-01f78fc27767","ecc33ef6-2e86-4b18-a6e7-d3b94598ccbd","0d390f81-9f3d-4a6c-a2c8-ba81bc52eefd"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":false,"cubeType":"fill","cubeRatio":1,"isVertical":true,"collageAmount":0.8,"collageDensity":1,"groupTypes":"1","oneRow":false,"imageMargin":11.5,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":120,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":0,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":0,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"useCustomButton":false,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","scrollSnap":false,"itemClick":"expand","fullscreen":true,"allowSocial":true,"allowDownload":false,"allowTitle":true,"allowDescription":false,"loveButton":true,"loveCounter":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","scrollDirection":0,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowTitleExpand":true,"allowDescriptionExpand":true,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxHeightMode":"AUTOMATIC","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"textsVerticalPadding":0,"textsHorizontalPadding":0,"titleDescriptionSpace":6,"customButtonText":"","customButtonBorderWidth":1,"customButtonBorderRadius":0,"loadMoreButtonText":"Load more","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"6|bottom|1|fill|true|0|true","showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":90,"usm":{}},"imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":"color-5","itemShadowOpacityAndColor":{"value":"rgba(0, 0, 0, 0.2)"},"textBoxBorderColor":"color-5","textBoxFillColor":"color-2","alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"galleryLayout":6,"itemOpacity":{"themeName":"color_15","value":"rgba(54,54,54,0.3)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"raleway","preset":"Heading-M","editorKey":"font_5","size":26,"fontStyleParam":true,"displayName":"Basic Heading","value":"font:normal normal normal 26px/1.4em raleway,sans-serif;"},"itemFontSlideshow":{"family":"raleway","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":26,"preset":"Heading-M","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 26px/1.4em raleway,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"raleway","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":20,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 20px/1.4em raleway,sans-serif;"},"itemDescriptionFont":{"family":"raleway","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":20,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 20px/1.4em raleway,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(54,54,54,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(54,54,54,1)"},"loadMoreButtonFont":{"family":"raleway","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":20,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 20px/1.4em raleway,sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(54,54,54,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(54,54,54,1)"},"responsive":false,"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":6,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0},"container":{"top":"","bottom":"","left":"","right":"","width":710,"height":2605,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":733,"galleryHeight":2605,"scrollBase":0}}
The Making (Timelapse)
The Making (Timelapse)
Share
Facebook
Twitter
Pinterest
Tumblr
Copy Link
Link Copied