Totem Paul

Branding

Product Design

Illustration

Objective

To produce a self-promotional piece that acts as an introduction to future employees and/or clients.

Challenge

• Explore alternative means of expressing my strengths, design ethos, professional ability, imagination and creativity.

• Devise an approach that is a fun, exciting and a unique experience for the recipient.

Outcome

The decision to produce a designer totem toy (apart from being fun, exciting and super cool!!) was in order to present me as a creative brand. Each "Spirit Animal” focuses on a particular aspect of my personality documented on the illustrated cards, which also act as business cards. The tangible nature of the design means that the recipient is immediately hands-on, with the aim to evoke memories of play and discovery helping form a lasting impression.

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