Totem Paul


Product Design



To produce a self-promotional piece that acts as an introduction to future employees and/or clients.



  • Explore alternative means of expressing my strengths, design ethos, professional ability, imagination and creativity.

  • Devise an approach that is a fun, exciting and a unique experience for the recipient.



The decision to produce a designer totem toy (apart from being fun, exciting and super cool!!) was in order to present me as a creative brand. Each "Spirit Animal” focuses on a particular aspect of my personality documented on the illustrated cards, which also act as business cards. The tangible nature of the design means that the recipient is immediately hands-on, with the aim to evoke memories of play and discovery helping form a lasting impression.